Knowing Where to Spend Your Digital Marketing Dollars
Make it Loud Studios presents improving your digital marketing with John and Cliff.
John:Cliffy, it's good to see you.
Cliffy:It's good to be seen.
John:Well, you were you were sick for there for a while. Almost died. Yeah. You did. Not really.
Cliffy:I felt like it. I felt like I was drowning in snot. Is that bad? That is bad. I didn't like it.
John:No. I don't like it either.
Cliffy:I don't recommend it.
John:No. It's bad. Bad for you. Bad for everybody. So today on the Make It Loud podcast, we need to talk about something very important.
Cliffy:Very important. Very important. Not setting your money on fire.
John:That's really kind of what we want to talk about today.
Cliffy:That's a good topic.
John:There are people that come in here who want to well, who are setting their money on fire.
Cliffy:Some begged to.
John:Marketing what's that?
Cliffy:Some of them begged to do that. They don't know it. There's truth to that. Yeah.
John:So so let's let's let's play a circumstance here. So we we do some sales calls here at Make It Loud in our shop. We have a storefront where people walk in sometimes and people also make appointments with us. And some of those times people come in, I hear oftentimes, say I'm spending money on this or I'm spending money on that. More often than not, it's spending money on social media kind of inappropriately.
Cliffy:Right.
John:So you would think that any money you can spend on your business is a good thing, but that's not always the truth with respect to digital marketing. As we've said on our other podcasts, digital marketing really can be a black hole for you if you don't know what you're doing and you're spending money in the wrong place.
Cliffy:And the problem is there's so many different options for digital marketing.
John:There are.
Cliffy:It's hard to know, like, where to invest appropriately. So everybody thinks they should spend, you know, should be everywhere at all times, and that's just not the case.
John:You know? Not at all. I and the the general scenario is this. People walk in. They're like, you know, my website isn't doing anything.
John:I'm not getting any calls, and I'm spending money. The number seems to be, like, $500 a month on social media.
Cliffy:Is that the average?
John:Yeah. Well, that's when people come in and they're doing posting. Kind of that's that's what they're spending. I'm I'm paying this girl $500 a month to and she she posts to my business page and and it looks really good. The work she does is really good.
John:And, you know, but I'm not getting any calls and I don't understand why.
Cliffy:Well, what's the math on that?
John:Well, the math is is not really.
Cliffy:Do you like math?
John:I do like math, especially when it's, you know, when the odds are in my favor. The bank account goes up. And ultimately, that's what we're trying to do for you guys is to to make it so the odds are in your favor. But people come in and they go, you know, I'm posting to my my my Facebook page or Twitter, and she's kind of cross posting and, I'm not getting anything. And when I look at it, know, you go, okay, so here's your business page and you have we'll simplify the math because we don't do it well without calculators.
John:But I have 10 followers. Whoo. Let's go a 100.
Cliffy:Let's do that. Let's do that.
John:Most people have a 100 friends. So they've they've they've asked their friends to follow their business page, and they've got a 100 they've got a 100 followers. And I say, okay. So let's run the math on this 100 followers. First off, the posts you're creating on your on your business page for Facebook are only going to that 100 people.
John:So it's kind of like you have to understand when somebody follows you, it's kind of like an an email list. So now every every one of those posts goes to people who know you and love you already. And that's kinda not the point to start with.
Cliffy:They probably spent as much money with you as they're going to for a while.
John:That may very well be. Now it can be if you've got some clients in there, past clients in there, it can it can keep you in front of them kinda Ish. Ish. But the the math is bad on that. Right.
John:So so essentially, it's about 2%. Your post gets seen by 2% of your followers.
Cliffy:That much, Yeah.
John:So if you're if you're you got a 100 followers, 2% is? Two. Two.
Cliffy:Yeah, I can do that math.
John:Yeah, you can.
Cliffy:Yeah, it's
John:not so good.
Cliffy:Not so good.
John:So then if you're doing post three times a week, that's six people a week.
Cliffy:Probably four of the same.
John:Maybe, Maybe. But but that's what Facebook is delivering. That's kind of the math. That's their their metric. It delivers to about about 2% of the people who follow you.
John:So, you know, this lady is, you know, you do the math. You okay? Well, your posts that you're spending $500 a month on are going to 24 people who already know you and love you. And is that good money to spend? And the answer is just no.
Cliffy:Maybe we should boost. What do you think?
John:Boosting posts is not a good thing either. And I know I know Facebook, Instagram both do these things. The boosting posts well, let's let's talk about paid advertising first on social media.
Cliffy:That will actually bring new clients?
John:It will. So so Meta, which is the mothership company for Instagram and Facebook, they do have an advertising platform and a paid advertising platform, and it's good. And and the nice thing about Meta is that they've been extorting information out of you for a dozen years. So they're very good at delivering a client or somebody who's kind of interested in your services. And they, you know, in this platform, they talk about, you know, how much money people spend and have, you know, their personal incomes and they know your business and all of this other stuff.
John:So they've they've extorted a lot of information about you. That's been very, very good. The problem is they also offer this other kind of paid platform, which is really just boosting posts. And in my estimation, you know, it's, you know, hey, boost this post for $5 boost this post for $10. And that's not really using their advertising platform.
John:And essentially, in my estimation, it falls under the even a squirrel gets a blind squirrel gets a nut every now and then. You might get something off of that from time to time. But generally speaking, you know, 5 and dollar 5 and $10 posts, while they do reach a broader audience, are not reaching your audience correctly either.
Cliffy:Right. I mean, in in twenty years we've been in business, how many people have come in and went, you know, I think boosting my posts on Facebook has gotten me tons of business.
John:Wait a minute. Let me think about that for a second.
Cliffy:Carry one.
John:Move over shove over the five. Right. This isn't a shove over problem.
Cliffy:No, no, there's no shove.
John:It's zero.
Cliffy:It's exactly zero. A big donut hole. Nobody has ever come in and
John:done that. Nobody's ever come in and said, yeah, that's a really good marketing strategy. So in my estimation, it's, you know, Meta taking your money 5 and 10 and $20 at a time, which is kind of the subscription model. Right? That's what people do these days.
John:They make money on subscriptions and it works for them because people go, oh, this is really gonna help me, but it just doesn't. Well, even
Cliffy:if half the gazillion people on Facebook donate $5, that does a lot for Zuckerberg's.
John:It really would. He's not hurting for cash.
Cliffy:He's going to make it through in this account.
John:Yeah, I think so.
Cliffy:Yeah, I
John:think so. So so there is an advertising platform in in Meta that really is good. And and you can use that. And when you use it, it shows your ads to people not who are outside of your following. Right.
John:You're following. So these are this can bring in new clients. So you certainly wanna use their paid advertising space no matter what because it's putting you in front of people who don't know you exist, where posting to your business page really only puts you in front of people who know you exist already.
Cliffy:Right. And that's if Facebook makes sense for your business.
John:Well, that's the other thing. I mean, you're not, in a social media marketing and for whatever reason, people seem to be misspending there
Cliffy:hugely
John:over all the other, you know, choices in digital marketing. But you have to consider is is meta the place for me to go spend now? Now, meta is a really good place to spend money for social media. So by and large, Instagram reaches the 40 crowd and and Facebook reaches the 40 crowd. So that's not it's not a rule, but that's generally speaking, that's kind of weird
Cliffy:because I'm a day or two over 40, and I bought stuff off Instagram.
John:Yeah. I bought stuff off both, actually.
Cliffy:Yeah. Okay.
John:Yeah. Some good experiences, some not.
Cliffy:Right. You know? Most of mine have been pretty good, actually.
John:Have they really? I bought some stuff that didn't get sent. Oh, yeah. And I bought some stuff that was snake oil.
Cliffy:Should I send them now? Oh, sorry. Yeah.
John:Anyways, you you have to ask the question, does my business should my business do social media marketing? Because not all businesses do well on social media marketing.
Cliffy:Right. Nobody gets on Facebook and is looking for a plumber.
John:Well, that's the problem. I mean, by and large, social media, regardless of its platform, does not search well. You know, if if if, you know, Zuckerberg and and Musk and some of these other guys, it's kind of had this this platform that turned it also into a search engine, which I'm always surprised they kind of didn't do that.
Cliffy:It's apparently the kids these days are searching Instagram and TikTok a lot.
John:Yeah, they are. But the search isn't so great, you know, on social media marketing platforms. So, you know, if it were if it were good, if search were good, it might be a valuable thing. But people are not going and looking for a plumber. They're not looking for a locksmith.
John:Roofer. A roofer on social media marketing. Dentist. Now they might they might find somebody on Google like that and then go back and check reviews on Meta in a situation like that. But by and large, people are just kinda looking at the five stars on Google.
Cliffy:Think they look for reviews on Facebook that much or Google?
John:So I'm thinking no. I think it's Google. That's what I'm saying. I think they they find it on Google. On Facebook, they might go.
Cliffy:I think that's I I mean, every time somebody talks to me about reviews and they say, oh, I should put a lot of reviews on Facebook. I'm I'm thinking no because, I mean, it's cosmetic to me versus where you put them on Google, and that's actually a conversion factor.
John:It is. And and, again, you know, blind squirrel getting a squirrel getting a nut every now and then. Maybe someone will look at that at some point in time. But but it's really not just it's really just not a great place for for that sort of thing. And social media marketing advertising using their paid advertising platform directs you back to your website.
John:It doesn't direct you to your business page on Facebook unless you kind of set it up that way, which should be really dumb. So so we have this thing at Make It Loud we call proactive versus reactive marketing. And this is how you know where to spend money and whether you should spend it on social media marketing versus, say, Google paid ads or search engine optimization. So proactive marketing drives a client to you and the desire to call you comes specifically from the ad. Right.
John:So. For those of you that kind of need a good example of that in the in the physical world, it's essentially a road sign. We have a storefront over here on Georgia Highway 20 in Buford over by the Mall of Georgia. And it says make it loud on the storefront and on the monument sign out front says websites and digital marketing and people drive by that and they see it and they come in just from the sign. When somebody drives by, it's called an impression.
John:So they see it, they recognize it. And the nice thing about my sign is that whether people like it or not, they're exposed to my advertising. That is an ad for web design and digital marketing. And we have people that show up to our office relatively often. They go, you know, I saw your sign seven years ago and and I knew I was going to start a business then and I knew I'd be in.
John:And we've been in this space for, I think, fourteen years now.
Cliffy:Is it lifelong or seriously? No.
John:It's kind of like fourteen years. It's not. It's twelve.
Cliffy:That's still a long time. Years.
John:You're old. I am old. Yeah. And I'm older. You are.
John:But people people see the advertising, and they they say, hey. They filed away, they go, I'm gonna come in, and they show up one day. There's no way for me to measure that when they first recognize the sign but we have a a ball a ball field down the street and traffic is backed up to the ball field in front of our offices pretty routinely during the summer. Yeah.
Cliffy:So. In in the winter, they don't drive by. They park by it.
John:They do parking by their offices going to the mall from, say, kind of middle October through December for Christmas traffic. Everybody's just kind of sitting out there and and looking at our branding. Yep. So that's that's what that's a proactive marketing looks like in the physical world. In the digital world, it happens on social media marketing.
John:You're traveling down your timeline or or your feed and Instagram and you see an ad and boom, you see an ad, scroll down a little more, you see an ad. And and that's kind of like a road sign. And we found that that the people who do well in situations on social media marketing are are people who have something that's universally wanted or universally purchased. Does that mean it's a rule? No.
John:Can you can you get some traffic in from other things? Yes. Is it going to be the same kind of volume? No, it's just not. But let's let's run with this for a second.
John:So everybody likes clothing. Well, most people do.
Cliffy:Right? I wear I wear it almost every day. Do you really?
John:I do. Hands and everything.
Cliffy:Ish. Yeah.
John:Okay. Well, that's pretty good.
Cliffy:Yeah.
John:Yeah. So so you scroll down your timeline and you see an advertisement for shirts and you go, wow. And you see the shirt, go, that's a neat shirt. And you click through because it it's in your face. It's an impulse buy.
John:Everybody needs a shirt. You go take a look at it, see what the price is, see whether it's what you thought it was, and you're good to go. So that's that's kind of how it works. Landscapers, right? You know, you people because so many people have houses, Scrolling down the timeline, you might not even thinking about landscaping or any of that stuff.
John:And you see the picture or the video on on your timeline and you go, wow, I want my house to look like that. I wonder what it costs. So desire to call starts from the ad. It gives you the idea to call, stick an ad in your face. And that piece of advertising generates the conversion, which is the the the contact to call you with.
John:And that's kind of how social media marketing works. But but not everybody gets business that way because some some businesses, their their their marketing really doesn't start so much with an idea or an ad like that so much as it starts with a problem.
Cliffy:Right.
John:A lot of people have problems, especially.
Cliffy:Well, hey, now, are you really pointing at me right did.
John:For those people who are on audio only.
Cliffy:That is hurtful.
John:It is. And not untrue. You just took your feelings out of the glass jar Nah. By your bed. No.
John:Okay. I know. You're just kidding.
Cliffy:An observation.
John:So then we have this concept called reactive marketing. And let's walk this through. You lock your keys out of your car. You're not running to Facebook looking for a locksmith or triple A. Right?
John:So first thing is you pick up your phone. Hopefully it's not in your car and you go in and type in locksmith near me or locksmith in Buford, whatever city you're in. And it gives you a list and and you see the paid advertising and you see the the Google Maps and you might look at the map and go, I want somebody close by so they get here quick. Right? And then you see the search engine optimized part, which is the organic section of Google, the top 10 down below where most people are searching anyways, and you get the call if you're in that top 10 section.
John:So locksmith, for example, would be a bad excuse me, that'll get edited out. That would be a a locksmith would be a bad kind of business really for social media marketing, but a great business for perhaps search engine optimization or Google paid ads
Cliffy:or local service ads.
John:Absolutely. So if your business is kind of just kind of starts with a problem, like I had a problem last week, The cats turned on the water in my laundry room in the middle of the night. And when we got up in the morning, there's an inch of water all over my house.
Cliffy:Side note, two cats are for sale now. They are
John:actually now. I've got a reservation at the Chinese food restaurant down street.
Cliffy:Very nice.
John:So by the way, no cats were harmed during this podcast. Yet. So I I called a a water damage restoration company that ranks well nearby. Why do they rank well? They're one of our clients.
John:So so they came out an hour later. They had all their they demoed the floor and they'd had fans and holes poked in the walls to go try the thing out. But that started with a problem. And social media marketing is kind of not a good it's not a good thing for that.
Cliffy:You didn't hop on Facebook when you
John:saw the Did not hop on Facebook, did not check reviews on Facebook, didn't do any of that stuff. And by the way, he did a really fantastic job, Andy, over at Water Pros on my house. Now I just got to get the floor back together. So so if your business is reactive marketing, right, where it's not proactive, where it's kind of starts in the ad or stick an ad in your face is reactive, it's I've got a problem. I go for a search and Google reacts or responds with the appropriate information.
John:You know, you wanna make sure you're advertising in the right space.
Cliffy:Sure. Yeah. And with SEO, a lot of people come in and ask us for SEO. Okay. They do.
Cliffy:And which is great. We love that. And instantly, I sit down with them and I I look at their website and give them honest feedback about their website. Because here's the thing. Having a bad website is essentially chasing your prospects, your potential customers onto your competition.
Cliffy:And so if your website's not in a good place, if it's dated, if it doesn't function well
John:If it's a DIY platform.
Cliffy:I mean, there's some good looking DIYs, but they tend to not convert for whatever reason. We get a lot of people that have DIY websites, they say it's just not doing anything.
John:For SEO at all. They're not. So for search engine optimization, you really do want a WordPress website.
Cliffy:Right. Which is more than 43% of all the sites you click on online. So it's the 900 pound gorilla of web design So, but anyway, people come in and they ask for SEO. And the first thing we do is we look at their site and give them the honest feedback. And if their site's good, then we'll talk more about that.
Cliffy:But, not every business is a good SEO client. Some are oversaturated industries, divorce attorney Atlanta.
John:Yeah. Look, we don't take that. We won't we won't take work like that because, again, we don't sell disappointment.
Cliffy:No. We try well, yeah. I just
John:I like to sleep at night. Right? Yeah. Absolutely.
Cliffy:I like to walk out in the parking lot and not look for potential ex clients trying to swing a bat at me. We like to win, and we are only gonna take projects that we
John:Have the potential to win.
Cliffy:Well, that. And and there's an ROI there. You know, if your average client is paying you $20 and national average of, local SEO is a thousand a month, then you've gotta sell a lot of $20 things in order to even break even for that. That's not a good SEO client for us or anybody. Now there are people out there that will sell
John:that
Cliffy:all day every day, and I don't know how they sleep, but, we we're not doing that. We're just not playing a game with anything that won't have a potential strong return for our clients.
John:Yeah. And and particularly with I mean, anybody can compete with anybody else on Google paid ads. That is if you have a good website, right? So that's always step one. You have to have a good website because you can spend money.
John:You get a lot of money to be lost in paid advertising if you don't, because you can drive, you can spend money driving traffic to a bad website and you still don't get a call, They'll do another search. So whether it's SEO or paid ads or Facebook, you know, you want to have a good website because that's where ultimately these potential clients land. But for the most part, most people can compete in SEO if it's just a competition problem, but then you have the ROI issue again. One people talk about all the time, they come in and want a t shirt website.
Cliffy:I thought you through the math on that one.
John:Well, the math is simple on a T shirt website, right? You go spend $5 or whatever it might be on a T shirt website, who knows, depending upon how many shirts you want to sell. Right. And, you know, can you build me a t shirt website? Yes, we can.
John:So, well, and I want to be on the top of Google. No, we can't. So first off, it's
Cliffy:Sit on your laptop.
John:Yeah. It's that's right. So so first off, you you know, you have to understand that when you're designing a t shirt website, you're competing against Walmart and Target and Amazon, everybody else who sells a shirt. So that doesn't work. So search engine optimization is just not a possibility.
John:But then it's like, well, can I do Google paid ads? Well, you can. It's a more direct route to the top, but it's so ridiculously competitive. It could be $10 a month. Then you go, all right, $10 a month and you're selling a t shirt.
John:Yes. Okay. You're selling a $20 shirt, right? Yes. $10 that is your shirt cost.
John:Yes. $5 that is imprinting or embroidery or whatever it might be. So $15 there of your 20. Yes. You make a $5 profit.
John:Yes. How many times does $5 go into 10,000? The math doesn't work. You got to sell far too many of these things. Right.
John:And the competition thing important as well. Cliff used an example of, like, attorneys in Atlanta, which we would never take on. Yeah. Because it's so ridiculously competitive in search engine optimization. It doesn't it doesn't make sense to go do it.
John:There are people, I'm sure, spending 6 figures on on search engine optimization for just the city of Atlanta, which Yeah. Arguably. Right? I mean, it's like indexing, you know, your website for five Midwestern states. You know, we got that that population density is so thick here.
John:It's, you know, it's that that competitive.
Cliffy:And we do have a lot of divorces.
John:We do. We do. But, you know, do you in a situation like that where SEO isn't the appropriate response, don't want to throw you don't want throw your money away on SEO. You you can do Google paid ads and, you know, if money is not the issue, you can you can compete against anybody else. Right.
John:So you really do want to pay attention to where you're spending money. You got to assess competition, you got to assess ROI, you got to assess how a client gets to you before you spend a dime.
Cliffy:Right. And a lot of people want Google Ads too, which is fine. Again, depends on the industry. That's one of those things that we see a lot of people try themselves. And Google really incentivizes people to try it themselves.
Cliffy:And that is a wonderful way to set your money on fire again, because a lot of people will run their ads to their homepage. And that's problematic because if you've got, let's say, a plumber who's running ads to his homepage and he has, you know, content on there about general plumbing, new new plumbing installation, toilet repair, water heater repair, yada yada. He's got all these different services listed on one page, which isn't unusual or even out of the ordinary. Problem is if he's running an ad on water heater repair or replacement and he runs it to his homepage, that lowers your quality score. You end up paying more to rank lower in your Google Ads.
Cliffy:Makes no sense. So that's that's one of the ways that people shoot themselves in the foot with Google Ads. The other thing that's important to think about with Google Ads is the, the percentage of where people click. Now old data tells us that people were clicking, around four to 6% on the search results page, about 10 to 15% on the map listings, and about 30 on the the organic. I say that's old data because AI overview has been introduced, and that throws those numbers all off.
Cliffy:So but it but but the old data even tells you instantly that people weren't clicking on the ads nearly as much as they were clicking on the organic. So and today, we don't know how much people are clicking on the AI overview stuff. And we're still in a bubble right now with that, where if you're searching for services, you don't see as much AI overview at this point in time.
John:Right. Because the searches are generally like what you need and then the city. Right. So if you're just if it's a location search, you're looking for a specific business, their AI overview is generally not present. Now, you're looking for the best web design company and you're asking it for an opinion.
Cliffy:Right.
John:How what kind of questions you'll see AI overview and those kinds of things. So Yeah.
Cliffy:AI overview, by the way, in case you don't know, is where a Google is struggling to go from a search engine to an answer engine. So if you Google how tall is Tom Cruise
John:He's a fantastic guy. Yeah. Maverick is like He
Cliffy:even pulled off reach Reacher, which he shouldn't
John:Dude, Maverick is like my favorite movie ever. What is Reacher? No. Maverick.
Cliffy:Oh, Maverick. I love
John:that movie.
Cliffy:Favorite movie ever?
John:Oh, yeah. My favorite movie ever.
Cliffy:Alright. I thought it was Breakfast at Tiffany's.
John:No. I didn't didn't know that was a movie. It was a song.
Cliffy:Yeah. It was a movie before it was a song. Anyway, what were we talking about?
John:I have no idea.
Cliffy:No. So, I mean, the the AI overview is Google's effort to, provide more answers. So informational searches are where you're gonna see that more than commercial searches. However, that's probably gonna change. And mark my words, eventually, you're gonna see ads in AI overview.
Cliffy:So that's gonna happen because they have to have a way
John:And that'll probably be its own payment platform too. I'm sure they're gonna they wanna they wanna they're gonna wanna monetize that.
Cliffy:Oh, no. No. They're absolutely gonna monetize it, but I'm sure it'll be part of pay per click. I mean, that just makes sense. So Yeah.
Cliffy:That's coming soon. Just expect it. And what is interesting about AI overview is is that Google is absolutely holding the click data hostage, hostage and they're not revealing that. But they're they're reassuring all of us, particularly SEO nerds, that the click through rates for AI overview is very, very strong, very good. We have no proof of that.
John:Yeah. Most of the ones I've seen don't have links in them.
Cliffy:Yeah. That's hard to click through.
John:It it really is.
Cliffy:It makes it a lot harder. Yep. And we're seeing, you know, in our SEO efforts that we're we're getting more, people, mentioned in AI, chat GPT, AI overview, perplexity, etcetera. So that's a thing, and and that's a great example of how SEO is expanding to, to almost everywhere at this point.
John:Yeah. We were talking about this over lunch, you know, is SEO still a thing? Absolutely. Search in the days ahead is just gonna be more fragmented where, you know, Google's been the the 100 pound gorilla, and it'll still continue to be a force in this. There there are going to be other places where people are searching.
John:In fact, we had our first client walk in from a search in chat GPT.
Cliffy:Right. A couple
John:of weeks back.
Cliffy:Yeah. So Super nerd, but that's okay.
John:Yeah. It's alright.
Cliffy:We're nerds.
John:We get it. Yeah. And and generationally, younger people are more apt to go use that stuff
Cliffy:100%.
John:Than than older older folks. So What is AI? I don't even remember. There you go.
Cliffy:We use it every day. That's all.
John:Yeah. So so look, if you're if you're if you're if you're going to go do some digital marketing, all we're saying to you is spend spend money in the right place and and make sure it's winnable. If you're you're going to go do that, make sure make sure there's there's money left for you on the on the other side of it. And that's ultimately the part the purpose of good digital marketing. You should have money left over, and and it shouldn't be a money sucker instead of a
Cliffy:Well, no. I mean, it's all marketing is a trip to the casino every day, all day. True. However, you know, with a little investigation, looking at some competitive analysis, that's an important thing to do. What are your comp what's your competition doing?
Cliffy:Are they doing Google Ads? Are they doing Facebook Ads? That kind of thing. Are you seeing their ads anywhere? Are they ranking well?
Cliffy:That kind of stuff. Because that could indicate they're doing SEO. I mean, that's an important thing. But the other thing is to talk to people that will give you an honest opinion that aren't just invested in selling you Correct.
John:And we've been at this twenty years and we can work as effectively with you over Zoom and things like that.
Cliffy:Sure.
John:In fact, most of our our conversation, once we do the initial consultation over Zoom is done through email and telephone conversations and things like that. So and if you want to work with somebody close to you geographically, we get that. And that's why we have a storefront. So there are advantages to to having somebody there local for you that you can, you know, sometimes you just want to shake a hand. A lot of people want to do that.
John:We still meet with people because they wanna know their digital marketers and we're those those kinds of people. So I get that.
Cliffy:What does a digital marketer actually look like? How many tattoos do they have?
John:He has tattoos. So you you wanna find somebody who's been at this a while. We've been at twenty years. Find somebody like us in your local area. They're out there.
John:There are good people out there doing it. But you wanna you wanna make sure you find somebody reputable. If you need help with it, come check us out, www.makeitloud.net. You can reach out to me on our telephone, (678) 325-4007. Also, if you wanna just email me.
John:And we'd be happy to help too and point you in the right direction. Digital marketing assessments are free. So it doesn't cost anything to talk to us. The consultation is free. We'd be happy to go do that.
John:And I guarantee tell people all the time whether whether or not you do business with us, I guarantee you're more educated on the other side about
Cliffy:for sure
John:about your money and how to go spend it and marketing for your business.
Cliffy:Walk away smarter. Absolutely. Yeah. Just walk away.
John:And we're gonna walk away too here in just a minute. Thanks for that segue, Chris.
Cliffy:Hey. That's what I'm all about.
John:Yeah.
Cliffy:Here to segue.
John:So appreciate appreciate your insight. Thanks for wearing pants today. That's all scary. One
Cliffy:in a row. One in a row.
John:Streak of walnut.
Cliffy:Streak of walnut.
John:Wearing pants. Alright. Well, y'all have a wonderful day. And Don't tell me how to poop. Alright.
John:Bye. Bye. Thanks. Appreciate it. Bye.
John:Bye bye.
Voiceover:Thank you for listening to the Improving Your Digital Marketing podcast by Make It Loud. Be sure to follow, subscribe, and download wherever you get your podcasts. To hear other The The Views, Thoughts, and Opinions of the guests on this podcast are their own. The information contained in this podcast is for general information purposes only and is not intended to be legal advice. The Improving Your Digital Marketing podcast is produced in studios in Atlanta, Georgia.
